UM is an American motorcycle brand founded in the early 2000s. UM’s motorcycles are more than just a means of transportation. In their vision, they strive to make motorcycles a central element in the customer’s life. Therefore, an impressive and aesthetic design is one of the most important factors in the development of UM’s engines. In addition, innovations in terms of safety and comfort are just as important. UM has its own design team that works with world-class design houses and designers. All with the aim of creating an ambitious motorcycle that is affordable for everyone.